Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is an international French fashion house specializing in trunks, leather goods, ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Known the world over for its iconic LV monogram and logo, Louis Vuitton is one of the most recognizable brands in the world. A long time symbol of prestige and wealth, the company commands some of the highest prices in the international fashion market for its products.
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Having started in 1854, Louis Vuitton is not only one of the oldest, but also one of the most legendary houses of fashion in the world. It sells its products strictly through its own retail stores, small boutiques in high-end department stores, and online through its website. Louis Vuitton competes directly with such luxury brands as Versace, Herm¨¨s, Gucci, Dolce & Gabbana, Burberry, Dior, Chanel, Fendi, Armani, and Prada.
Louis Vuitton (born, August 4, 1821; died, February 27, 1892),[2] future founder of his eponymous company, was born in Jura, France (now part of the commune of Lavans-sur-Valouse). In 1835, he moved to Paris. The trip from his hometown to Paris was over 400 kilometers (249 mi), and he travelled the distance by foot. On his way there, he picked up a series of odd jobs to pay for his journey. There, he became an apprentice Layetier to prominent households.[1] Because of his well established reputation in his fields, Napoleon III of France appointed Vuitton as Layetier to his wife, Empress Eug¨Śnie de Montijo. Through his experience with the French aristocracy, he developed expert knowledge of what made a good travelling case. It was then that he began to design his own luggage, setting the foundations for LV Co.[1]
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